Why I Chose Now
If you had told me a few years ago that I’d be starting a stationery business in my forties, I probably would’ve laughed. But here I am, turning a lifelong love of paper, pens, and pretty details into something real. At this stage of my life, I’ve learned that it’s never too late to chase a dream—or to create something that feels both personal and purposeful.
For me, stationery has always been about connection. A handwritten note tucked into a gift, a journal page filled with messy thoughts, a planner that makes life feel just a little more organized—all of these small moments add up to something beautiful. That’s the heart I want my business to carry.
Finding My Style
When I sat down to think about what my brand should look like, I knew I wanted it to feel like me. Not overly trendy, but not old-fashioned either—something timeless with a touch of warmth. I love the idea of journals with gentle prompts, planners that feel practical but still pretty, and personalized pieces that make someone feel special the moment they use them.
What’s Trending This Season
Of course, I’ve also been paying attention to what’s hot right now (because let’s be honest, trends do matter when you’re starting out!). A few things that really resonate with me are:
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Eco-Friendly Stationery – Recycled paper, seed-paper notebooks you can plant, and biodegradable packaging are all in demand. It feels good to create something beautiful without adding waste.
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Tech Meets Paper – I’ll always be a pen-and-paper person at heart, but smart notebooks and erasable pens are growing fast. They bridge the gap for people who love both analog and digital worlds.
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Vintage & Retro Vibes – Rich burgundies, golden caramels, and olive greens are trending right into fall. They give me such cozy back-to-school nostalgia, and I’m leaning into them for my first collection.
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Personalization – From monogrammed notebooks to custom planner covers, people love items that feel one-of-a-kind. It’s the little touches that turn stationery into keepsakes.
Late Summer into Fall: My Inspiration
Since I’m launching as summer fades into fall, I’m embracing the season in my designs. Think deep jewel tones, leafy motifs, and soft metallic accents. I’m also working on curated little bundles—like a journal, matching pen, and sticker set—that make perfect gifts for teachers, students, or anyone who loves a fresh start in the fall.
How I’m Getting Started
Starting a business is exciting, but let’s be real—it’s also a little overwhelming. Here are a few things helping me stay grounded:
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Knowing who I’m creating for – I picture women like me who want stationery that’s both useful and uplifting.
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Sourcing with care – I’ve been researching recycled paper and eco-friendly packaging because I want my products to be kind to the planet.
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Sharing my story – I’m not just selling products; I want to share why they matter to me, and why I believe stationery still has a special place in today’s world.
Looking Ahead
This little stationery dream of mine is just beginning, but I already know it’s more than a business. It’s a way to slow down, celebrate everyday moments, and bring beauty into ordinary routines.
If you’ve ever felt like it’s “too late” to start something new, I hope my journey encourages you. Because sometimes the best chapters of our story begin in the middle. ✨
Let’s Stay Connected 💌
I’d love to hear from you—what’s your favorite stationery item you can’t live without? A good pen? A beautiful notebook? Or maybe you’re like me and can’t resist a fresh planner at the start of a new season. Drop a comment below and let’s chat!
And if you’d like to follow along as I launch my stationery line (plus get first dibs on new designs, behind-the-scenes updates, and little doses of inspiration), follow me on Instagram @dailymoodcompany.
Here’s to slowing down, writing more, and celebrating the beauty in everyday moments. ✨